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How To Advertise Business: Unusual Places To Advertise

 

 

 

how to advertise business: Unusual Places To Advertise

by Iftikhar Mehar

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In the past, billboards, TV ads, radio spots, print ads and direct mail packs were the options you had at your disposal as an advertiser. That’s history. These days, the question is not “where should I advertise?” but “where shouldn’t I advertise?!” Whether you’re in an advertising agency, or you’re someone with a product or service that needs to be promoted, think about unusual places to put your advertisements.

And never, ever think it cannot be done. At one time or another, no one was advertising outside of traditional spaces; these days, it’s the norm. Oh, and there is no mention of toilets because it’s a common place to advertise these days. The terms "traditional" and "non-traditional" media crop up more and more on creative briefs these days. In fact, most clients are moving away from the traditional, knowing that they must capture the imagination of consumers in a new way. Traditional media is usually comprised of:

Television Spots (Usually 15, 30 or 60-seconds)
Radio
Cinema Ads
Print Ads
Billboards
Direct Mail

Inserts
Mobile
Online
Non-traditional media takes advertising to different places, including (but not limited to):
Coffee cups
Shopping bags
Door hangers
Event signage
Handouts
Sponsorships
Taxi Cabs
Elevators
Escalators
3D Billboards or stunts
PR stunts
Those are not complete lists, but the big difference between the two is the expected vs. the unexpected. Billboards, TV ads, direct mail, they have all been reserved for advertising messages. And the customer knows that they will look there to get an advertising message; this is why non-traditional media is so strong, because it catches consumers unawares.

However, there are places beyond non-traditional that you should consider, because now those "unexpected" places to advertise are becoming inundated with messages from big brands far and wide.
Think Laterally - Go Beyond Regular
It's fine to put a message on a coffee cup or shopping bag, if the context is correct and makes an impact.

But to just advertise for the sake of it, you will not get noticed any more than you would in a newspaper or TV ad.

You need to stand out, and make a point in a memorable and creative way. Indeed, it often takes much more creative thinking to execute a campaign that pushes the media boundaries, because you are always taking location/placement into consideration.
The creative needs to support it to work.
So here then are 4 places for advertising that you may not have considered. They will only work for certain types of products or services, but they are more likely to catch the attention of the consumer than the usual methods.

 

 

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lang: English
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how to advertise business: Unusual Places To Advertise

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